UK MICE Market Outlook: What Buyers Want in 2026

As we enter 2026, the UK MICE market continues to evolve rapidly. Based on insights from over 200 buyer conversations in Q4 2025, Knightsbridge Global Representation has identified the key trends shaping how planners source luxury meeting and incentive destinations.

Sustainability is no longer optional — 78% of corporate buyers now require carbon offset options or sustainability certifications as part of their RFP process.

Hybrid flexibility remains important, with 63% of planners requesting hybrid-capable AV infrastructure as a standard requirement.