Record Attendance at Frankfurt MICE Roadshow

KGR's Frankfurt MICE Roadshow attracted a record 45 qualified UK and Ireland buyers to meet with represented hotels and destination partners across the city.

The event featured property tours, one-to-one meetings and a networking dinner at the Steigenberger Icon Frankfurter Hof, giving buyers first-hand experience of the exceptional venues available for meetings, incentives and events.

Following the roadshow, 23 qualified enquiries were generated within the first two weeks — demonstrating the power of face-to-face relationship building in the luxury MICE segment.